International Marketing Term Paper Example | Topics and Well Written Essays - 1250 words

International Marketing - Term Paper Example This report provides a macro analysis of China, one of the fastest growing markets in the world and which provides a suitable platform for a business to invest. One of the many admirable factors about China is its political stability. This gives businesses the confidence of establishing and expanding their businesses as they are assured of enhanced security. China is a single party state which is governed and controlled by the Communist Party. The single party aspect reduces the chances of political wrangles and further reduces the chances of politicians interfering with the business operations (Hale and Long, 80). Though the tariffs in China are high, they have been drastically reducing over the past few years. However, the government still has a lot to do when dealing with e-commerce businesses. The legal framework adopted for e-commerce insufficiently addresses intellectual property, and consumer rights are yet to be satisfactorily addressed (Hartman and Brown, 2013). Even with the few challenges, the political environment in China provides a healthy platform for businesses to operate. The economic environment is the second most important factor (after political) in determining whether a business shall succeed in a country. China’s economic environment has continued to be favourable to businesses, especially with the increasing demand. Based on nominal GDP and the purchasing power parity, China is ranked second, with the first position being America (InvestinChina, 2014). It has constantly experienced an increase and growth in GDP by about 7 %, and it’s GDP, by 2013 stood at 9.82% (Shao and Gui, 2014). This depicts the promising market in China, and businesses that invest here have high chances of succeeding. In addition, the inflation in China is lower as compared to many other developed countries, having a 2.5% inflation rate (InvestinChina, 2014) and an unemployment rate of 4.1%. The growth in GDP is as depicted in the diagram